UPDATE: I created a wiki on corporate blogs in Belgium to allow everybody to add their blog. Click here to go to the Corporate blogs in Belgium Wiki.
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I’m writing my last year’s paper (not sure if this is the correct translation for the french word “mémoire”) on corporate blogging in Belgium and I’ve created a list of companies using a blog. I haven’t found a similar list on any belgian blog yet. If there are any, it would be great if someone reading this could send me the links.
A survey from the Belgian PR Agency Leads United shows that only 6% of the 70 PR/Communications managers surveyed have implemented corporate blogs. You can find more detailed information of this survey on the conversationblog and on the cross the breeze blog.
Here is the list of the corporate blogs that I have found. This list is by no means complete. It doesn’t include the internal blogs and only a few Dutch-speaking blogs. I’m having trouble finding the Dutch-speaking blogs because I don’t understand the language. It would be great if somebody who speaks Dutch could send me links of Dutch-speaking corporate blogs.
- Microsoft
- IBM
- LBI
- Evadix
- Pure FM
- Brainsfeed
- Culture Museum
- References.be
- Proesmans & Henry – A lawyer’s blog
- Blog de Charles Bricman
- Financial Blog sponsored by Delta Lloyd Life
- M-arc
- Belgablog
- Amplexor (content management)
- House of marketing
- Jean-Luc Raymond (independent consultant)
- Verlee’s Blog (web designer)
- Emakina (Inteactive Agency)
- These Days (marketing/communication blog)
- These Days (dev & research blog)
- I-Merge (Internet Agency)
- WebAnalytics.be (a Business Unit of OX2, a pan-European Interactive Agency based in Brussels capital of Europe)
- Luon
- Fishtank
- The Reference and Living Stone
- Pleon
- ELLE
- Sudpresse
- La Libre
- Contact Office
- Nuance Communication
- Rolling Talks
- Un pas plus loin (advertising agency)
- Peter Van Dijck (consultant)
- Strategy & Go
- Easy Concept
I’m not entirely sure if all of these blogs can be considered “corporate blogs”. If you think that some blogs don’t belong on this list, don’t hesitate to tell me. As I said, this list is incomplete and if you know any other corporate blogs, just leave a comment.
Popularity: 50% [?]
Here’s an example of a corporate blog we’ve helped to set up: http://blogs.nuance.com/
Hi Tom,
Good initiative. I will be more than interested in reading your ‘Mémoire’ once you finish it.
Give me a call when you’re done and I’ll be happy to pay you a diner to discuss your findings and share our experiences.
Kind Regards,
René
P.S. Thanks for listing our Web Analytics blog
CEO OX2
Hi Pietr,
I’ve added the Nuance Communication blog to the list. Thanks a lot for the link.
Hello René,
Thanks a lot for the invitation. I will call you when I’m finished with my mémoire to chat about it. Currently, I’m still in the starting phase and I will use this blog to keep you posted about it’s evolution.
Kind Regards,
Tom
hello René, you can add Rolling Talks from Caroline Maertens (Brussels) in your list.
Hello, Tom!
Thanks for the listing.
Here’s the URL of another belgian corporate blog I discovered recently. It’s an advertising agency from Namur: http://www.unpasplusloin.com/blog/index.php
Kind Regards,
Charles
Hi Jean-Luc and Charles,
Thanks a lot for your links and your participation!! I’ve added the links you suggested to the list.
Hi Tom and welcome to the blogosphere.
Here’s the blogroll of almost all external blogs written by IBM employees talking about IBM.
http://www.ibm.com/blogs/zz/en/index.html
Now, are these “corporate blogs” ? All of these are written by IBM’ers but out of their own initiative & representing their own thoughts…
Shows you how clear definitions and borders start to crumble.. A good sign if you ask me.
Hi Philippe and thank you for the link to the IBM Blogs.
I agree with you. It’s really difficult to define exactly what a “corporate blog” is. Personnally, I think that the IBM Blogs can be called “indirect” corporate blogs. They are somewhere in between corporate and private blogs.
On the one hand, they are written by IBM employees and can have a big influence on the image of their company. On the other hand, they are private blogs and the bloggers don’t have to write about IBM.
These Days also has a dev & research blog aside from the main marketing/communication blog.
http://labs.thesedays.com
cheers
Thanks Nicolas. I’ve added the blog to the list.
[...] Tommunication.com : Tom Kayser est un étudiant luxembourgeois en relations publiques; il écrit en anglais; il a commencé à recenser les blogs corporate en Belgique. [...]
Hey Tom,
There’s a list of Flemish SME BLOGs on the UNIZO.be BLOG (www.unizo.be/blog)
Good luck with the initiative
The YOUniverse BLOG provides insights and ideas about e-business & e-commerce (dutch language)
You can find the Studio Stefke weblog at http://weblog.studiostefke.be. Studio Stefke can be hired as your webmaster, develops websites for clients and is a specialist in weblogs.
weblog.syntra-ab.be is the weblog of Syntra Antwerpen en vlaams Brabant vzw. We offer courses like webmaster, ecommerce, web2.0 to SME’s.
Did you already had a look at the blogs mentioned on the BVLG blog : marketing blogs : http://bvlg.blogspot.com/2006/10/belblogs-marketingblogs-uit-belgi-de.html
corporate blogs : http://bvlg.blogspot.com/2006/04/corporate-en-ceo-blogs-in-belgie.html
Most companies who do have these things in place (like IBM) have posted them publicly, so for those who think it would be a good ideas,have a look, adapt and copy.I personally was surprised by the amount of companies that did not have in place a dedicated policy.I do know that many companies have an internet policy.
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