Archive for May, 2007

Links for 31/05/2007

- Bad idea indeed >>> The difference between PR, Advertising, Marketing and Branding

- eBizMBA >>> Traffic Stats for the Web 2.0 hottest sites in May 2007

- LuonBlog>>> Microsoft to unveil “Surface” today - Take a look at this blog post and watch the video. Microsoft Surface lokks great!!

i-merge becomes Boondoggle

In an older post, I asked myself what was going to happen at i-merge and now we know it. According to the new Boondoggle Blog, there will be a new breed of agency:

“B-day has arrived. i-merge has evolved to become Boondoggle – a new name, a new office and a whole new vision for a new breed of agency.

Over the last two years, our local expansion gave rise to us opening offices in Dublin and Shanghai. Today, Amsterdam joins the new Boondoggle network – reflecting that we’ve been active on the ground for some time in The Netherlands.”

Good luck and good boondggling!!

What is a wiki?

If you don’t know what a wiki is or have problems explaining it to others, just show them this video:

Links for 23/05/2007

The Brand Gap

This is a great presentation on brand building. It gives a modern definition of a brand and shows companies how to develop their brand by combining strategy and creativity.

(via CrossTheBreeze)