i-merge becomes Boondoggle

In an older post, I asked myself what was going to happen at i-merge and now we know it. According to the new Boondoggle Blog, there will be a new breed of agency:

“B-day has arrived. i-merge has evolved to become Boondoggle – a new name, a new office and a whole new vision for a new breed of agency.

Over the last two years, our local expansion gave rise to us opening offices in Dublin and Shanghai. Today, Amsterdam joins the new Boondoggle network – reflecting that we’ve been active on the ground for some time in The Netherlands.”

Good luck and good boondggling!!

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