Do you know what “Lip Dub” is?

If you want to show the world that your work is fun, then create a “Lib Dub” music video. Wikipedia defines Lip Dubbing as:

a type of video that combines lip syncing and audio dubbing to make a music video. It is composed of filming a group of people lip syncing while listening to a song then dubbing over it in post editing with the original audio of the song. There is often some form of mobile audio device used such as an ipod. Often they look like simple music videos, although many involve a lot of preparation and are well produced. They have become popular with the advent of mass participatory video content sites like youtube. Tom Johnson, a technical writer who blogs about Web 2.0’s effect on communication, describes a good lip dub as having the characteristics, or at least the appearance, of:[1]

  • spontaneity: “It appears as if someone thought up the idea on the spot, pulled out their personal video camera, and said hey everyone, let’s all lip sync this Flagpole Sitta song.”
  • authenticity: The people, production and situation appear real.
  • participation: “The video doesn’t consist of one person’s spectacular lip sync, but that of a group, all participating together in this one spontaneous effort, which seems to communicate the attitude and mood of the song.”
  • fun: the people in the video are having a lot of fun.

The original video from Connected Ventures already got a lot of answers. Is your company next?

For more information about this new phenomenon, read this article from newzy.fr or watch the video below.

Lip Dub : ma boîte en musique
Uploaded by newzy-fr

(via Emmanuel Vivier)

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