Tommunication.com - marketing, communications and public relations 2.0

The Buzz and communications Agency Vanksen/Culture-Buzz did a very nice viral marketing campaign to promote a new site called “Good Idea” about shopping in Luxembourg. It is very nice to see a buzz campaign about my home country. To make the campaign really viral, they created a customizable video:



The video is in my mother tongue. Yes, there is actually a language called luxembourgish! Most of you probably didn’t understand a word of this video but the French subtitles might help.
But that’s not everything they did for this campaign. They also decorated or spammed (it depends on how you see it) Luxembourg and it’s surrounding cities with 14.000 stickers and 1200 T-shirts. I have no doubt that they will get some buzz for their street marketing campaign in the local media and in the blogosphere.

Here’s a video of the street marketing campaign:

If you want to show the world that your work is fun, then create a “Lib Dub” music video. Wikipedia defines Lip Dubbing as:

a type of video that combines lip syncing and audio dubbing to make a music video. It is composed of filming a group of people lip syncing while listening to a song then dubbing over it in post editing with the original audio of the song. There is often some form of mobile audio device used such as an ipod. Often they look like simple music videos, although many involve a lot of preparation and are well produced. They have become popular with the advent of mass participatory video content sites like youtube. Tom Johnson, a technical writer who blogs about Web 2.0’s effect on communication, describes a good lip dub as having the characteristics, or at least the appearance, of:[1]

• spontaneity: “It appears as if someone thought up the idea on the spot, pulled out their personal video camera, and said hey everyone, let’s all lip sync this Flagpole Sitta song.”

• authenticity: The people, production and situation appear real.

• participation: “The video doesn’t consist of one person’s spectacular lip sync, but that of a group, all participating together in this one spontaneous effort, which seems to communicate the attitude and mood of the song.”

• fun: the people in the video are having a lot of fun.

The original video from Connected Ventures already got a lot of answers. Is your company next?

For more information about this new phenomenon, read this article from newzy.fr or watch the video below.

Lip Dub : ma boîte en musique
Uploaded by newzy-fr

(via Emmanuel Vivier)

• PVW’s Blogzone>>> Are you an enterprise 2.0 company?
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• Techcrunch>>> The secret strategies behind many “viral” videos
• Favikon.com>>> Creating Favicons has never been easier

Working Worlds is the first Luxembourgish virtual Job market in Second Life. It is organized by GAX Technologies, a Luxembourg-based software company with an emphasis on new technologies and the financial sector:

Join us on Wednesday NOVEMBER 28th 2007 from 8 am to 9 pm for the first virtual job market. Do not miss the opportunity to get in touch with international companies. The possibility to find the perfect job that fits you. Just dare enter the world of Second Life. Just dare your first virtual job interview and let your dreams become reality.
Employers in Luxembourg are seeking new talents, so give yourself a real chance to improve your career.

If you’re looking for a new job and would like to work in Luxembourg, this might be a good opportunity to present yourself to potential employers in a different way than for the traditional job interview. This looks like a good way to meet a lot of people in a short time and without having to leave home. Registrations are already open on the Working Worlds web site where you can submit your CV.

(via Keep Contact)

Interesting presentation by Charlene Li from Forrester Research about the way big brands use Facebook.