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	<title>Tommunication.com - new trends in marketing, media and communications &#187; Brands</title>
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		<title>Links for 23/07/2007</title>
		<link>http://www.tommunication.com/2007/07/23/links-for-23072007/</link>
		<comments>http://www.tommunication.com/2007/07/23/links-for-23072007/#comments</comments>
		<pubDate>Mon, 23 Jul 2007 16:23:37 +0000</pubDate>
		<dc:creator>Tom Kayser</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microsoft Surface]]></category>

		<guid isPermaLink="false">http://www.tommunication.com/2007/07/23/links-for-23072007/</guid>
		<description><![CDATA[- Cross The Breeze&#62;&#62;&#62; &#8220;Age of Conversation&#8221; out now
- Wellington Grey&#62;&#62;&#62; Periodic Table of the Internet (via bnox)
- gwix.net&#62;&#62;&#62; Microsoft Surface en action
]]></description>
			<content:encoded><![CDATA[<p>- <a href="http://crossthebreeze.com/2007/07/16/age-of-conversation-out-now/" target="_blank">Cross The Breeze&gt;&gt;&gt;</a> &#8220;Age of Conversation&#8221; out now</p>
<p>- <a href="http://www.wellingtongrey.net/miscellanea/archive/2007-06-23--periodic-table-of-the-internet.html" target="_blank">Wellington Grey&gt;&gt;&gt;</a> Periodic Table of the Internet (<a href="http://www.bnox.be/2007/07/internet-drawn-as-periodic-table.html" target="_blank">via bnox</a>)</p>
<p>- <a href="http://www.gwix.net/blog/fr/interface-human-computer/microsoft-surface-action.asp" target="_blank">gwix.net&gt;&gt;&gt;</a> Microsoft Surface en action</p>
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		<title>Links for 31/05/2007</title>
		<link>http://www.tommunication.com/2007/05/31/links-for-31052007/</link>
		<comments>http://www.tommunication.com/2007/05/31/links-for-31052007/#comments</comments>
		<pubDate>Thu, 31 May 2007 16:26:42 +0000</pubDate>
		<dc:creator>Tom Kayser</dc:creator>
				<category><![CDATA[Advertisements]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.tommunication.com/2007/05/31/links-for-31052007/</guid>
		<description><![CDATA[- Bad idea indeed &#62;&#62;&#62; The difference between PR, Advertising, Marketing and Branding
- eBizMBA &#62;&#62;&#62;  Traffic Stats for the Web 2.0 hottest sites in May 2007
- LuonBlog&#62;&#62;&#62; Microsoft to unveil &#8220;Surface&#8221; today &#8211; Take a look at this blog post and watch the video. Microsoft Surface lokks great!!

]]></description>
			<content:encoded><![CDATA[<p>- <a href="http://badideaindeed.wordpress.com/2007/05/29/what-do-you-expect-of-a-great-lover/" target="_blank">Bad idea indeed &gt;&gt;&gt;</a> The difference between PR, Advertising, Marketing and Branding</p>
<p>- <a href="http://www.ebizmba.com/articles/ebizmba25.html" target="_blank">eBizMBA &gt;&gt;&gt;</a>  Traffic Stats for the Web 2.0 hottest sites in May 2007</p>
<p>- <a href="http://blog.luon.com/dblog/articolo.asp?articolo=342" target="_blank">LuonBlog&gt;&gt;&gt;</a> Microsoft to unveil &#8220;Surface&#8221; today &#8211; Take a look at this blog post and watch the video. Microsoft Surface lokks great!!</p>
<h1></h1>
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		<title>i-merge becomes Boondoggle</title>
		<link>http://www.tommunication.com/2007/05/31/i-merge-becomes-boondoggle/</link>
		<comments>http://www.tommunication.com/2007/05/31/i-merge-becomes-boondoggle/#comments</comments>
		<pubDate>Thu, 31 May 2007 15:50:10 +0000</pubDate>
		<dc:creator>Tom Kayser</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Belgium]]></category>
		<category><![CDATA[Brands]]></category>

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		<description><![CDATA[
In an older post, I asked myself what was going to happen at i-merge and now we know it. According to the new Boondoggle Blog, there will be a new breed of agency:
&#8220;B-day has arrived. i-merge has evolved to become Boondoggle â€“ a new name, a new office and a whole new vision for a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.boondoggle.eu/images/2007/05/31/boondoggle_cyan.jpg" alt="" width="467" height="82" align="middle" /></p>
<p>In an <a href="http://www.tommunication.com/2007/05/16/want-a-pixel/" target="_blank">older post</a>, I asked myself what was going to happen at i-merge and now <a href="http://blog.boondoggle.eu/2007/05/bday_welcome_to_1.html" target="_blank">we know it</a>. According to the <a href="http://blog.boondoggle.eu" target="_blank">new Boondoggle Blog</a>, there will be a new breed of agency:</p>
<p><em>&#8220;B-day has arrived. i-merge has evolved to become <a href="http://www.boondoggle.eu/">Boondoggle</a> â€“ a new name, a new office and a whole new vision for a new breed of agency.</em></p>
<p><em>Over the last two years, our local expansion gave rise to us opening offices in Dublin and Shanghai. Today, Amsterdam joins the new <a href="http://www.boondoggle.eu/">Boondoggle</a> network â€“ reflecting that weâ€™ve been active on the ground for some time in The Netherlands.&#8221;</em></p>
<p>Good luck and good boondggling!!</p>
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		<item>
		<title>The Brand Gap</title>
		<link>http://www.tommunication.com/2007/05/23/the-brand-gap/</link>
		<comments>http://www.tommunication.com/2007/05/23/the-brand-gap/#comments</comments>
		<pubDate>Wed, 23 May 2007 21:03:08 +0000</pubDate>
		<dc:creator>Tom Kayser</dc:creator>
				<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Powerpoint Presentations]]></category>

		<guid isPermaLink="false">http://www.tommunication.com/2007/05/23/the-brand-gap/</guid>
		<description><![CDATA[This is a great presentation on brand building. It gives a modern definition of a brand and shows companies how to develop their brand by combining strategy and creativity.

(via CrossTheBreeze)
]]></description>
			<content:encoded><![CDATA[<p>This is a great presentation on brand building. It gives a modern definition of a brand and shows companies how to develop their brand by combining strategy and creativity.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="348" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=28886&amp;doc=the-brand-gap-14630" /><embed type="application/x-shockwave-flash" width="425" height="348" src="https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=28886&amp;doc=the-brand-gap-14630"></embed></object></p>
<p>(via <a href="http://crossthebreeze.com/2007/05/21/its-not-what-you-say-it-is/" target="_blank">CrossTheBreeze</a>)</p>
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