May 23, 2007 • Presentations • Comments
This is a great presentation on brand building. It gives a modern definition of a brand and shows companies how to develop their brand by combining strategy and creativity.
(via CrossTheBreeze)
Popularity: 11% [?]
May 9, 2007 • Public Relations • Comments
There are a few very interesting statistics in this power point presentation I found on the These Days Blog:
The presentation says that there is no stability anymore and that only a few people are employed by the same company for a long period of time. This is particularly true for the PR and communications industry where you usually have many different jobs during your career. In a few years, I’m going to work in this industry and I wanted to hear from more experienced communicators if it’s really an industry where you change jobs every couple of years? It would certainly make sense because it’s a very fast-moving, dynamic industry with lots of different job opportunities. How was your experience? Have you had many different jobs in your career?
It’s funny that according to the presentation, I am going to have a job, use technologies and solve problems that don’t exist yet. This just shows how fast the world changes and that education doesn’t stop with university but is a lifelong experience.
Popularity: 12% [?]