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	<title>Tommunication.com - new trends in marketing, media and communications &#187; Powerpoint Presentations</title>
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		<title>The Brand Gap</title>
		<link>http://www.tommunication.com/2007/05/23/the-brand-gap/</link>
		<comments>http://www.tommunication.com/2007/05/23/the-brand-gap/#comments</comments>
		<pubDate>Wed, 23 May 2007 21:03:08 +0000</pubDate>
		<dc:creator>Tom Kayser</dc:creator>
				<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Powerpoint Presentations]]></category>

		<guid isPermaLink="false">http://www.tommunication.com/2007/05/23/the-brand-gap/</guid>
		<description><![CDATA[This is a great presentation on brand building. It gives a modern definition of a brand and shows companies how to develop their brand by combining strategy and creativity.

(via CrossTheBreeze)
]]></description>
			<content:encoded><![CDATA[<p>This is a great presentation on brand building. It gives a modern definition of a brand and shows companies how to develop their brand by combining strategy and creativity.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="348" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=28886&amp;doc=the-brand-gap-14630" /><embed type="application/x-shockwave-flash" width="425" height="348" src="https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=28886&amp;doc=the-brand-gap-14630"></embed></object></p>
<p>(via <a href="http://crossthebreeze.com/2007/05/21/its-not-what-you-say-it-is/" target="_blank">CrossTheBreeze</a>)</p>
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		<title>In PR, changing jobs is like changing underwear?</title>
		<link>http://www.tommunication.com/2007/05/09/in-pr-changing-jobs-is-like-changing-underwear/</link>
		<comments>http://www.tommunication.com/2007/05/09/in-pr-changing-jobs-is-like-changing-underwear/#comments</comments>
		<pubDate>Tue, 08 May 2007 22:03:59 +0000</pubDate>
		<dc:creator>Tom Kayser</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Powerpoint Presentations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.tommunication.com/2007/05/09/in-pr-changing-jobs-is-like-changing-underwear/</guid>
		<description><![CDATA[There are a few very interesting statistics in this power point presentation I found on the These Days Blog:

The presentation says that there is no stability anymore and that only a few people are employed by the same company for a long period of time.  This is particularly true for the PR and communications [...]]]></description>
			<content:encoded><![CDATA[<p>There are a few very interesting statistics in this power point presentation I found on the <a href="http://blog.thesedays.com/blog/2007/05/08/the-best-presentation-in-the-world/">These Days Blog</a>:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="348" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=33834&amp;doc=shift-happens-23665" /><embed type="application/x-shockwave-flash" width="425" height="348" src="https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=33834&amp;doc=shift-happens-23665"></embed></object></p>
<p>The presentation says that there is no stability anymore and that only a few people are employed by the same company for a long period of time.  This is particularly true for the PR and communications industry where you usually have many different jobs during your career. In a few years, I&#8217;m going to work in this industry and I wanted to hear from more experienced communicators if it&#8217;s really an industry where you change jobs every couple of years? It would certainly make sense because it&#8217;s a very fast-moving, dynamic industry with lots of different job opportunities. How was your experience? Have you had many different jobs in your career?</p>
<p>It&#8217;s funny that according to the presentation, I am going to have a job, use technologies and solve problems that don&#8217;t exist yet. This just shows how fast the world changes and that education doesn&#8217;t stop with university but is a lifelong experience.</p>
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