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Links for 05/07/2007

Tom Kayser — Thu, 05 Jul 2007 17:56:52 +0000

- Better Business Blogging>>> Business Blogs aren’t about Conversations

- Communication Overtones>>> Very interesting list of 25 must-read social media, marketing and PR books

- Techcrunch>>> That $599 iPhone Costs $220 To Make

- bLaugh>>> MySpace versus Facebook Dating (via PRland)

Effective Business Blogging

Tom Kayser — Mon, 18 Jun 2007 11:53:01 +0000

There is a new Businees Blogging Consultancy called “Effective Business Blogging” and powered by i-Scoop. Their goal is to help companies step into the blogosphere and help them to be part of the conversation evolving around their products.

Here’s what they can do for you:

“Blogging for business is not the same as setting up a blog and start talking about your business.

To fully benefit from the potential of social media as a whole, you need experts to help you get started.

i-SCOOP is a network of communication professionals with a proven track record in corporate blogging, new media consultancy and online content and communities.”

The communication experts are: Philippe Borremans (http://www.conversationblog.com/), Tom Cuylaerts (Edge.be), J-P De Clerck (Digimedia.be), Michel Dirkx, Caroline Maerten (Rolling Talks), Robin Wauters (MarketingBlog.eu and Web.2point0.be).

For more information, go to http://www.businessblogging.be.

Links for 31/05/2007

Tom Kayser — Thu, 31 May 2007 16:26:42 +0000

- Bad idea indeed >>> The difference between PR, Advertising, Marketing and Branding

- eBizMBA >>> Traffic Stats for the Web 2.0 hottest sites in May 2007

- LuonBlog>>> Microsoft to unveil “Surface” today – Take a look at this blog post and watch the video. Microsoft Surface lokks great!!

In PR, changing jobs is like changing underwear?

Tom Kayser — Tue, 08 May 2007 22:03:59 +0000

There are a few very interesting statistics in this power point presentation I found on the These Days Blog:

The presentation says that there is no stability anymore and that only a few people are employed by the same company for a long period of time. This is particularly true for the PR and communications industry where you usually have many different jobs during your career. In a few years, I’m going to work in this industry and I wanted to hear from more experienced communicators if it’s really an industry where you change jobs every couple of years? It would certainly make sense because it’s a very fast-moving, dynamic industry with lots of different job opportunities. How was your experience? Have you had many different jobs in your career?

It’s funny that according to the presentation, I am going to have a job, use technologies and solve problems that don’t exist yet. This just shows how fast the world changes and that education doesn’t stop with university but is a lifelong experience.